Clarity | Maintaining a healthy brand

In this blog series, we’ll attempt to bring clarity to some of the dynamics of building a strong brand.

What’s next? After you achieve brand clarity, stick to your guns and guard it fiercely. Become the biggest, baddest defender of your brand. If you don’t mind the consistency of the details who will?


At the end of the day your brand is your anthem. You need to champion that cause. Live it out. Once you’ve achieved brand clarity, you need to defend it tirelessly. Let the poeple around you see you passionately dedicated to this rallying cry and they will follow suit. An organization with that kind of clarity of purpose inspires people into action.

Striving for (and defending) clarity will ultimately produce brand value. That value can be hard to measure, but is absolutely one of the most precious assets you can secure for your business. Once you have it, don’t let it slip away.


Brand Value
Here are some important brand metrics to begin to understand and monitor.

Qualitative (perceptions)
+ Brand Awareness
+ Consumer Opinions
+ Brand Recall
+ Customer Loyalty
+ Media Buzz
+ Emotional Connections

Quantitative (measurable / trackable)
+ Profit
+ Sales
+ Customer Acquisitions
+ Number of Referrals
+ Leads Generated
+ Market Share


Your brand is a living thing. If cared for, it will grow.  Over time it will likely need to evolve as your customers and competition change.

Change is never easy, but the sooner you can address weaknesses and inconsistencies in your brand the healthier it will be and the harder it will work for you.

We believe you can change the world with your brand. We can show you how.

hello@brandconspiracy.com

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This entry is part of a six week series exploring answers to critical brand building questions:

0. WHAT IS A BRAND?
1. HOW TO TARGET YOUR AUDIENCE
2. KNOW WHAT YOU ARE SELLING
3. ENGAGEMENT & TIMING
4. STRATEGIC PLANNING & ROI
5. MAINTAINING A HEALTHY BRAND