Over the last couple of months, we took you guys through a blog series called 'Clarity' designed to help document the branding process in the simplest terms possible. (Inside scoop: the next full series to come will be titled 'Magic' and focus on brand engagement- stay tuned!) The objective of the Clarity series was to make the content conversational and practical, dispensing with typical 'agency speak' and provide some actionable advice. Most off all we wanted to shed some light on fundamental best practices and offer something of value to readers with a vision of building their brand.
Brand clarity is about knowing who you are, why you do what you do, but most importantly- who you do it for. Starting this Friday, we'll release the first of four new CONSPIRE portfolio pages showcasing our work by industry and offering our unique perspective on why we're so passionate about each.
In the interest of transparency, this series is about getting more of our good work in front of more of the right people- an effort to 'give the people what they came for'. However, we hope you love the work too, and that maybe by example, these pages help you sharpen your brand vision and your understanding of exactly who you want your brand to reach.
So let's get to it. We'll start with our Brand Anthem. It's our 'one thing' and it always level-sets our clarity of purpose, and it goes like this:
We are passionate brand builders.
We COLLABORATE with brands you can experience to infuse strategy with emotion, creating brands and stories that unify people and INSPIRE action.
You can change your worldwith your brand. We can show you how.
Our focus is on building brands you can experience.
We believe that brands have the power to change the way you experience your world. We do our best work for clients who want to cut through the noise and make the most of every opportunity to engage with customers.
So, who is CONSPIRE talking to?
If you operate a store, host / attend events, or have a signature product and need to stand out in your industry, CONSPIRE can help. We’ll equip your brand with the tools you need to deliver consistently impactful interactions tothe people you need to reach, influencing their choicesand inspiring their loyalty. When it comes to creating captivating experiences, organizations work with CONSPIRE to reinvent or refresh brands with powerful clarity and dynamic storytelling.
So, now we need to put our money where our mouth (or in this case blog) is. It's about to get really fun.
Check back with us on Friday.
If you're so jacked up you can't wait: firstname.lastname@example.org