SP4: Development

LET'S DESIGN A LOGO.

We strategized, we brainstormed, we planned – and now it’s finally time to put pencil to paper (cursor to computer?!) to create the visual identity for our new startup business, Special.

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The 5th installment in this special series that gives you a front row seat to our startup process! Get caught up and follow along with our previous posts.


FIRST, RESEARCH.

WE HAD AN IDEA. WE STRATEGIZED. But there’s one more critical step before diving into a brand’s visual identity: research what’s already out there. What looks do we like? What aesthetics will we try to stay away from? A healthy Google of your idea’s competitors, style icons, and current trends never hurt anyone!

We pulled inspiration we liked, and ended up with 3 styles to base our concepts on. We’re visual people, and the root of an idea can be hard to pinpoint – pictures make it easier, and serve as guides throughout the drafting process to keep us on track with our doodles.

 

WE PUT TOGETHER THREE MOODBOARDS.

 

CONCEPT I: HANDMADE

 
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CONCEPT II: BUILDING BLOCKS

 
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CONCEPT III: POP

 
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And let’s revisit one huge product from our strategy session: our brand anthem. Our concepts will add visual support to this message. In case you don’t remember it from our last post, here it is again:


We are creatives at heart, with heart.

We believe that educators should not be limited by their tools. Great design can empower teachers to excel, and inspire people to learn.

Be special.


THE CONCEPTS

Time to draft up some sketches!

From here on out, our approach will be visual. We did the writing and the research, and now it's time to focus on the fun part - the graphics.

These are by no means meant to be perfect, polished ideas – rather, they’re meant to spark discussion, get something on paper, and help us to hone in on one direction. Let’s see how we did.

 

CONCEPT I: HANDMADE

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Target aesthetic: pretty, delicate, hand-done, organic, delicate, made with love, graceful, whimsical


CONCEPT II: BUILDING BLOCKS

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Target aesthetic: bold, handy, tactile, foundational, bright, cheerful, accessible


CONCEPT III: POP

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Target aesthetic: cool, vintage, trusted, pop art, nostalgic, offbeat, fantastical, super-powered

 

SIDE-BY-SIDE

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It’s important to step back and compare your concepts side-by-side. There is a lot to consider when honing in on your brand’s logo! Is it memorable? Is it adaptable to many different scales and types of applications? Is descriptive? Is it timeless?

This Development step is about throwing mud at the wall. Next, we’ll see what sticks.


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What do you think? What’s your favorite concept and why? Share your thoughts and let us know!

 

NEXT UP:

REFINEMENT!

We’ll critically examine our 3 concepts, pick one, and carefully refine it and mold it into our final logo!

 

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Follow along with us!


#SpecialBranding #Startup #Teachers #Design