BRAND FORMATION

DISCOVER INSIGHTS, CLARIFY PURPOSE, FIND YOUR ANTHEM

Often, new clients engage CONSPIRE in conversations about a new logo, brochure, website or video. Our team loves having those conversations, but we're always looking at the big picture, asking strategic questions. Who are you really trying to reach? What motivates them and what response do you need to evoke? To succeed, organizations need to first ensure their brand is built to connect with the right people and inspire them into action.

You know where you need to go, Formation is about building a beautiful, purpose-built brand designed to make sure you get there.

Our strategy-rich process is designed to uncover the insights you need to reinvent or refresh brand so you can engage your target audience with game-changing clarity.


+ Brand Strategy

Over time even very well established brands can become fragmented. Individuals charged with living out an organization’s mission begin to alter the how they engage to better fit their unique responsibilities and day-to-day objectives. Messages that seem to their individual authors to be ‘on-brand’ become scattered, creating the need for brand clarity.

CONSPIRE's proprietary strategy process will help you uncover the clarity of purpose to determine the level of change needed. Evolution or revolution, we'll collaborate with your team to uncover the insights needed to move your organizaton's brand forward. Our strategy is a critical part of how we ensure, we build on purpose.

  • Discovery
  • Strategic Goal Setting
  • Market Analysis
  • Competitive landscape
  • Identity Analysis
  • Positioning
  • Brand Anthem (purpose statement)
  • Messaging architecture
  • Tactical Project Roadmap

+ Naming

What's in a name? In our opinion it should be the DNA of a a well-built brand. Our process infuses strategy into idea generation, ensuring that every concept we present is built on a solid platform of brand-right thinking.


+ Identity Development

World class creative. Perhaps no more needs to be said. A brand Identity needs to be intelligent and brand-right, but if it isn't visually compelling and positively disruptive, it will get lost. CONSPIRE has been built to deliver stunning stunning design that ensures our brand get noticed.