BRAND STORYTELLING

SET GOALS, AMPLIFY ENGAGEMENT, CREATE RESULTS

So, you have strong brand. What's next? Inspiring people into action is about more than just making a great first impression. It's about building relationships. The best brands tell captivating stories that work together to build deeper, more fruitful relationships with the people they are designed to reach.

Once you've established a purpose-driven brand built on clarity, strategic Storytelling is the fuel that allows you to drive the brand towards your goals.


+ Engagement Strategy

Make the most of the opportunities you have and if you don't have them, create them. Great storytelling is about speaking magically and winning the heart. CONSPIRE’s proprietary engagement strategy will show you how to craft the right communications at the right time to build brand value and deliver the results you need.

We've crafted custom exercises that we walk through collaboratively with your team to get the insights needed to engage your audience and help them take steps toward your brand/product. The strategy session is comprised of any number of the following exercises:

  • Organizational History
  • Brand Audit
    • Customer Analysis
    • Competitive Analysis
    • Self Analysis
  • Ideal Customer Profile
  • Product Architecture
  • Positioning (People, Product, Place, Price, Promotion, Promises)
  • Engagement Architecture
  • Current Asset Analysis
  • Brand Anthem Statement Formation
  • Strategic Goals & Tactical Prioritization

+ Campaign & Experience

Sometimes you don't need to reinvent the wheel. Sometimes it's about gaining a fresh perspective, or bringing ideas to life in a more immersive way. Whether you're in need of brand campaign that gets more people to notice, or need to build a physical experience at a retail store or trade show, you need consistent clarity throughout multiple touchpoints to build your brand.

  • Social Media Campaign
  • Email Campaign
  • Direct Mail Campaign
  • Retail Design
  • Tradeshow Design
  • Event Design

+ Content Marketing

Educate first, sell second. To build a position of thought leadership you have to get noticed. Once you get noticed, be sure you have something valuable to say. CONSPIRE can help you form the strategies you need to be a leader where the conversation is happening in your industry.

  • eBooks
  • Podcasts
  • Whitepapers
  • Blog Posts
  • Infographics
  • Webinars