We drafted three distinct visual identities, evaluated them, weighed them against one another, and finally ended up choosing one logo direction for our startup, Special.
We strategized, we brainstormed, we planned – and now it’s finally time to put pencil to paper (cursor to computer?!) to create the visual identity for our new startup business, Special.
Brand strategy is important. It’s more than just a logo, a name, and the even the product itself. Strategy can (and should) drive the culture and success of entire organizations, and when it works, it’s no accident.
