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When it comes to marketing, a brand’s tone of voice does more than the pricing, product/service, or any fancily designed marketing piece ever can or will.
If you have spent time on googling stuff like this before, you’re a nerd. JUST KIDDING. Luckily for you, we geek out over this stuff too.
We drafted three distinct visual identities, evaluated them, weighed them against one another, and finally ended up choosing one logo direction for our startup, Special.
We strategized, we brainstormed, we planned – and now it’s finally time to put pencil to paper (cursor to computer?!) to create the visual identity for our new startup business, Special.
Even the best client relationships can come to a point where they are tested. Learn from our mistakes! In this installment, we show you how to work with hard clients or hard agencies.
Brand strategy is important. It’s more than just a logo, a name, and the even the product itself. Strategy can (and should) drive the culture and success of entire organizations, and when it works, it’s no accident.