Brand strategy is important. It’s more than just a logo, a name, and the even the product itself. Strategy can (and should) drive the culture and success of entire organizations, and when it works, it’s no accident.
In this Special content series, CONSPIRE going to give you a long look behind the curtain. From brand formation to launch and ongoing brand storytelling, you’ll see us in launching a business concept from scratch. If you’ve never hired a creative agency, you’ll be able to see what it’s like. If you have, we’ll show you why working with CONSPIRE is totally unique.
Clarity is about knowing who you are, why you do what you do, but most importantly- who you do it for. Starting this Friday, we'll release the first of four new CONSPIRE portfolio pages showcasing our work by industry and offering our unique perspective on why we're so passionate about each.
Your brand has more untapped potential than any other asset at your disposal. You can change your world with your brand if you believe you can. Here are 5 simple things you can do right now to build brand value.
Building a brand is a big deal. Think big picture. Think long term and stay the course. It will help you say the right things to the right people at the right time to help you get where you want to go.
As people who are passionate about our professional causes, it can be easy to talk about ourselves and our services from a very granular perspective. Attention to the details of what you’re selling is very important, but it’s also critical not be lost in the weeds.
Words, promises, imagery, color and even sounds define brands. Brands have the power to create culture and inspire fierce loyalty. The value of a best-in-class brand is immeasurable. The question is, how do they become valuable? The answer is clarity.
We have a lot hats that we wear around here at CONSPIRE. Between Jeremy and I we are brand builders, designers, creatives, developers, videographers, photographers, and so on... But one of my favorite hats is "Maker of Unexpected Connections".
In that dark era of SEO… about a year ago… high-ranking websites got away with content murder. SEO tricksters worked the system to make Google think their site was boss, even though their site was a jumbled mess of largely irrelevant content.
When you have an opportunity to meet someone new and you're not secure and confident in who you are, you don't know how to present yourself as enticing. Nobody likes uncomfortable silence. Further, for businesses, this predicament leads to all kinds of lost opportunities and failures to convert new leads into profitable relationships.