CLARITY | Start here: 5 Branding quick wins
In this blog series, we've attempted to bring clarity to some of the dynamics of building a strong brand. In this final entry we want to give you some easy ways you can get started. We believe you can change your world with your brand. Now go do it!
Your brand has more untapped potential than any other asset at your disposal. You can change your world with your brand if you believe you can.
Here are 5 simple things you can do right now to build brand value.
DESIGNATE A POINT PERSON
Put a person in a role on your team charged with monitoring and defending the consistency of your brand.
LOOK OUTSIDE THE BOX
Remember to come up for air and pay attention to what competitors and other organizations are doing (good & bad) with their brands. This will help you adopt best practices and identify market spaces.
PERFORM A SIMPLE INVENTORY
Document what assets you have to determine what additional touch-points you need to communicate more effectively.
CREATE A BASIC STANDARDS GUIDE
Establish a document that sets guardrails visual for and verbal consistency. Get it in the hands of everyone in your organization.
GET THE RIGHT HELP
When you select vendors for communications help, make sure they are willing and able to understand and align their work to your bigger brand picture.