On Tough Clients: SP-2.5
WE'RE OUR OWN WORST CLIENT.
Even the best client relationships can come to a point where they are tested. Agency business can be tough, and good relationships are defined not by project challenges, but how creatives and clients come together to work through them.
In our Special series, where we’re acting as our own client, we had to take a step back to remind ourselves of best practices in dealing with managing expectations and working together. Read on below to avoid some of the mistakes we’ve made in the past.
A GOOD CLIENT'S GUIDE TO COLLABORATING WITH AN AGENCY
We knew from experience that we had the potential to be our own worst client, we just didn't realize how soon into this project it would happen.
Working on an idea that is so close to our hearts, like Special is to us, can be tough. Over-analyzing, hesitating, changing course and feeling indecisive can run rampant when it seems like the stakes are high. The good news: that just means we care a lot about the work being great. The bad news: we’ve still got to work through it. So, we stopped, took a deep breath and realized that we know a lot about some simple things we can rely on to make the process of collaborating as productive and inspirational as possible.
As a client, you should be prepared to invest some of your time, energy, and hard-earned expertise into any creative project.
The agency you hire may not get it right on the first try. That’s not just okay; it’s a healthy part of the process. Our work together can (and probably will) be iterative, and your input is critical to guide our work.
Maximize your feedback with conversation tips below.
Here’s a handy graphic to illustrate how working relationships can go:
Don’t harbor a high-maintenance creative relationship. Just focus on making the work as good as it can possibly be!