CONSPIRER Profile: Laura Heigel
Title: Designer, Brand Builder
Home Town: Louisville, Kentucky
Current Side of Town: Westerville
Alma mater: University of Dayton
Degree: Bachelor’s of Fine Art Visual Communication Design
"To solve a design problem, you use strategy and research and psychology to understand it, and elements and principles of design to visually articulate it. Discovering the most successful combination of the two is how I like to find the answer."
What is the “weirdest” thing you get enjoyment out of? (freshly vacuumed carpet, organized bookshelf, alphabetizing DVDs, picking a scab)
I follow dozens of Instagram accounts and hashtags that involve time lapse videos of watercolor painting. It’s not really weird but it is a little random, because I have no painting skills, and I don’t really have any interest in learning how to paint with watercolors… it’s just fascinating to watch!
What was your favorite TV show or movie growing up? Why?
As a little kid, I’d watch anything Disney. As I got a little older, my go to favorite movie was Holes. It was a unique coming of age story with multiple storylines that all met together in the end. And for some reason, I loved the movie soundtrack and listened to the CD on repeat for years!
What is your favorite thing about design?
Perfect mix of science and art - there’s often not one definitive answer like in science; but also not as open ended as art. To solve a design problem, you use strategy and research and psychology to understand it, and elements and principles of design to visually articulate it. Discovering the most successful combination of the two is how I like to find the answer.
Do you have a favorite artist or designer? If so who?
Not really 😏
If graphic design wasn’t a thing, what would you be doing?
Either an interior designer or a small shop owner. I love home decor, paper goods, and knick knacks. So if I were in either career path, I would be able to incorporate all of those elements!
What’s the last book you read? What made you want to read it? Would you recommend it?
The last book I “read” was Big Magic by Elizabeth Gilbert (it was an audiobook). It’s a highly recommended book for creatives who need a kick of inspiration. I’d definitely recommend it - especially as an audiobook, because the author narrated it so it just like little motivational pep talks whenever you’re like.
What is your favorite thing about working at Conspire?
It’s a place where doing your job well and enjoying your day are not mutually exclusive - I love being able to laugh and joke and create, and then realize that I don’t have to feel guilty for “wasting time” because that levity and collaboration allows for some of my most successful work.
If you could work remote from anywhere in the world, where would that be?
Not sure where exactly in the world this would exist, but I would love to work in a cabin or treehouse at the edge of the woods*. Plenty of sunlight and fresh air :) Although admittedly, I don’t think I would get much work done.
(* We Googled this for her. There are treehouses for rent between Columbus and Cleveland: http://www.themohicans.net/treehouses.html)
What is your biggest pet peeve?
All of my pet peeves tend to occur while driving: people not using their turn signals, waiting until the last second to merge lanes on the highway, not going the speed limit in school zones.
If you could only design one thing for the rest of your career, what would it be? (Logos, websites, apps, posters, flyers, etc)
I think the one thing I could design for the rest of my career, and never get bored, would be Book Design. So this would include the cover art, as well as the interior layout. Each design is dependent on the actual content, so it I would want to read the book and come up with the best way to visualize the entire story through the cover’s typography, color, use of illustration or photography. And then set the tone and readability of the interior spreads through typography and layout.