Phort [Project Spotlight]

Phort-Logo.jpg
 
 

Background:
Scam calls skyrocketed from 4% of all callsto mobile phones to 29% in 2 years (2016- 2018), and are projected to reach 45% in 2019. 1 in 10 U.S. adults are a phone scam victim. Phort is a service where real people screen calls to help those most vulnerable to becoming a victim of scam calls.

Project:
Build a brand that helps Phort stand out against competitors, conveys potential to investors, and engages people with their brand’s purpose.

  • Brand strategy (light)

  • Identity design

  • Sales presentation design

  • Basic collateral design

 
“Phort is a simple smartphone app that delivers the bestcall protection services because it’s backed by real experts.”
— Phort's 'One Thing' Statement
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“Phort is your phone’s first and only line of defense. It’s a simple smartphone app that puts a wall of security experts between you and the modern epidemic of telemarketers and scammers.”
— From Phort 'Brand Anthem'
App Icon

App Icon

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Example Ad

Example Ad

 
Simple infographics

Simple infographics

 
Project inspiration

Project inspiration


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