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In that dark era of SEO… about a year ago… high-ranking websites got away with content murder. SEO tricksters worked the system to make Google think their site was boss, even though their site was a jumbled mess of largely irrelevant content.
We see it all the time – fragmented branding, companies using several different logos, disparate messaging and disagreements among departments about what the brand should look, and sound like.
Your brand has more untapped potential than any other asset at your disposal. You can change your world with your brand if you believe you can. Here are 5 simple things you can do right now to build brand value.