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More from Conspire:
Do you have a hard time explaining what you want to your creative agency? Here’s what you can do.
We’ve found over the years that every important conversation with potential new clients can fit into a few specific themes. One of the most important of these themes deals with the concept of brand evolution verses brand revolution.
Even the best client relationships can come to a point where they are tested. Learn from our mistakes! In this installment, we show you how to work with hard clients or hard agencies.
Clarity is about knowing who you are, why you do what you do, but most importantly- who you do it for. Starting this Friday, we'll release the first of four new CONSPIRE portfolio pages showcasing our work by industry and offering our unique perspective on why we're so passionate about each.
After you achieve brand clarity, what’s next? Guard it fiercely. Become the biggest, baddest defender of your brand. If you don’t mind the consistency of the details who will?
Investing in building your brand sooner rather than later can net huge budget and logistical benefits in the long run.
Building a brand is a big deal. Think big picture. Think long term and stay the course. It will help you say the right things to the right people at the right time to help you get where you want to go.
As people who are passionate about our professional causes, it can be easy to talk about ourselves and our services from a very granular perspective. Attention to the details of what you’re selling is very important, but it’s also critical not be lost in the weeds.
Brands who think their business is primarily about them and what they want to be are mistaken (primarily).
Let’s clear up some misconceptions and answer a question that many of us have never asked because we assume we know. Exactly what is a brand?
Words, promises, imagery, color and even sounds define brands. Brands have the power to create culture and inspire fierce loyalty. The value of a best-in-class brand is immeasurable. The question
is, how do they become valuable? The answer is clarity.
In that dark era of SEO… about a year ago… high-ranking websites got away with content murder. SEO tricksters worked the system to make Google think their site was boss, even though their site was a jumbled mess of largely irrelevant content.
We see it all the time – fragmented branding, companies using several different logos, disparate messaging and disagreements among departments about what the brand should look, and sound like.
When you have an opportunity to meet someone new and you're not secure and confident in who you are, you don't know how to present yourself as enticing. Nobody likes uncomfortable silence. Further, for businesses, this predicament leads to all kinds of lost opportunities and failures to convert new leads into profitable relationships.
Your brand has more untapped potential than any other asset at your disposal. You can change your world with your brand if you believe you can. Here are 5 simple things you can do right now to build brand value.