Business Cards for Edith Institute, SEA Change Finalist

PROJECT SPOTLIGHT

Meet Edith Institue

Edith Institute is creating change and taking names.

A finalist of the SEA Change 2022 Signature Cohort, this 501(c)3 organization is building a reputation for delivering diversity training focused on what is proven to work. Based on a 2019 National Academy of Sciences study, the training measures behavioral and attitudinal change, delivers it in short, bite-sized chunks, and works from a foundation of evidence and provides concrete ways to reduce bias.

Managing Director Alicia Suguitan leads the group by example, developing ideas and resources through collaboration with communities, like SEA Change, that will bolster her efforts.

Every year, Signature Cohort participants are asked to identify what resources they need to move forward. The team at SEA Change then works creatively to secure as many of those solutions as possible, empowering entrepreneurs to move forward further, faster!

After facilitating a workshop on strategic branding and marketing to the cohort, SEA Change leaned on Conspire to empower Edith Institute with a clarified brand strategy and framework for sharing their story.

Identifying Alicia as the ideal candidate for BrandCamp, we ran the Edith Institute through the pilot program 1-on-1.

As a key part of BrandCamp, Conspire crafted a Brand Anthem with the Edith Institute to serve as the foundation for articulating their message.

Edith Institute Brand Anthem

Edith Institute is an organization that believes in building healthier culture by dismantling strongholds of discrimination.

We’re a 510(c)3 that works to nurture equality through stories and trainings that affirm the marginalized and transform institutional thinking.

In a time of unrest, change is inevitable - we’re here to make sure that change is healing to all of the diverse parts of our community, and moves us forward together.

Conspire Approach

At the end of every BrandCamp, participants are sent off to share their stories with a tangible tool that solves a problem. For Alicia and her staff at Edith Institute, clean business cards were missing from their collection of collateral that helps them to connect.

Building community starts with introductions and impressions. Putting a tool into the hands of the Edith Institute staff members that can immediately reflect the brand while conveying important personal contact information was a simple, affordable solution to making valuable connections.

Visit EdithInstitute.org to learn more about Alicia Suguitan and her mission!